RED BULL 64 BARS LIVE | PITCH PROPOSAL
FOR THE VISUAL IDENTITY PITCH OF RED BULL 64 BARS LIVE, WE MADE A SERIES OF URBAN PROPOSALS.
Red Bull 64 Bar is the iconic format created by Red Bull where rappers and producers join forces to create 64 flaming bars. We participated in the visual identity pitch for the live event of the format.
We designed a series of visuals that convey the idea of rap bars actually exiting the boundaries of sound, and taking over the whole scenery. The style that guided us in the making process is mainly illustrated, which matches the urban vibe that characterizes the event.
